ON THE FLY How news media are making friends in the world of social networking

What will the trends be in 2010?

As 2009 draws to a close there has been much talk about the growth of social media in the last year and also the last decade. There are many questions about how social networking will develop in the next few years.

How long will Facebook continue as the predominant social network? Has Twitter reached its peak or will it become a mainstream tool used by more than just the political and media elite? How long will our social media addiction last? Will social media have a net positive or negative effect on journalism in the long term? Will the benefits of promoting content and helping to engage with readers outweigh the costs of social media taking a larger share of ad revenue and replacing some of the roles of newspapers?