Filthy chat from the PCC: how Twitter spam can damage your brand
The Press Complaints Commission (PCC) has been under a lot of pressure from critics debating whether it is fit for purpose in the last few months. But its latest hit has not come from figures in the newspaper industry, but Twitter spam.
Last night the PCC's Twitter account @ukpcc sent out the tweet "hey, i've been having better sex and longer with this here" followed by a link in a Direct Message and on its Twitter feed.
Image: Twitter screenshot
It is obvious that it is spam, but it is nevertheless embarrassing for an organisation to have their account hacked into.
However, I fear that Twitter hacking could become an easy excuse for anyone who 'shoots from the hip' and tweets something they later regret. MPs Harriet Harman and David Wright have made claims their accounts have been hacked in just the last couple of the weeks. While there is no reason to doubt they are telling the truth, could Twitter hacking soon become an excuse for any embarrassing tweets, especially as the election battle becomes more heated?
